OUR CREATIVE INK
client gave us nothing but a so-called tagline "TẾT NHẸ BAY".
so ECD sparked out the thought of making TEA+ become an airline.
we execute it as if it was a real thing with logo, airplane exterior, uniforms, boarding passes, and we communicate as an airline does.
so ECD sparked out the thought of making TEA+ become an airline.
we execute it as if it was a real thing with logo, airplane exterior, uniforms, boarding passes, and we communicate as an airline does.
that was the moment i jumped right in and volunteered to write this safety video.
ECD helped me beautify it.
and client helped us give up the hope of bringing this idea to life.
ECD helped me beautify it.
and client helped us give up the hope of bringing this idea to life.
SAFETY VIDEO / TVC
we didn't want just a casual safety video shot in a plain background with dry information.
we aimed to blow up Tet vibes, allowing people to really feel the lightness from letting go of the past heavy year and enjoy
the gathering moments together.
we aimed to blow up Tet vibes, allowing people to really feel the lightness from letting go of the past heavy year and enjoy
the gathering moments together.
SUPPORTING ACTIVITIES
with credits to,
ECD: Tien Bac
sr. art director: Chinh Nguyen
account management: Truc Le, Nhi Trinh
strategic planner: Sajju Ambat, Lam Ung
ECD: Tien Bac
sr. art director: Chinh Nguyen
account management: Truc Le, Nhi Trinh
strategic planner: Sajju Ambat, Lam Ung
