OUR CREATIVE INK
Sting Red was looking for a more mature image as the brand evolved.
the platform remains "turning every day into a journey". embraced with a sense of purpose.
the platform remains "turning every day into a journey". embraced with a sense of purpose.
ECD is based in Canada. production crew was in Thailand. my partner and I were in Vietnam. a full-scaled remote shooting.
but it was memorable, i learnt a lot.
but it was memorable, i learnt a lot.
WHAT WAS APPROVED
WHAT WAS BEHIND
the one that was executed wasn't the one that helped us officially win the pitch. but this one below.
i had always been touched by stories about minority kids passing dangerous streams to go to school then never came back.
so i decided to let the story speak for itself.
so i decided to let the story speak for itself.
in spite of the 'green light' from the local Pepsico, it did not pass under the microscope of the regional team due to the concern of getting too far away from Sting tonality.
here's to THE RIDE.
PHYSITAL ENGAGEMENT
we will erect Sting adventure pins in off-the-beaten-track locations across Vietnam.
unknown seaside cliffs. undiscovered mountain treks. unnamed islands. even a middle-of-nowhere desert in the central.
unknown seaside cliffs. undiscovered mountain treks. unnamed islands. even a middle-of-nowhere desert in the central.
these Sting adventure pins make very inviting destinations for those who yearn for adventures, offering perfect photo opportunities that play well into the FOMO mindset.
with credits to,
ECD: Tien Bac
sr. art director: Phu Nguyen, Chinh Nguyen
account management: Truc Le, Nhi Trinh
strategic planner: Sajju Ambat, Lam Ung
agency producer: Tina Nguyen
production house: May production
ECD: Tien Bac
sr. art director: Phu Nguyen, Chinh Nguyen
account management: Truc Le, Nhi Trinh
strategic planner: Sajju Ambat, Lam Ung
agency producer: Tina Nguyen
production house: May production
