MY CREATIVE INK
confusion was how i felt since the moment i stepped in this project. but it did not stop me from creating self-exciting ideas.
ECD was totally buying. AD couldn't stop complimenting about it.
in a moment i thought it was such a pleasure to carry it to life.
a non-alcohol beer positioning itself as a CSD.
the territory was required to tap in was: "now you can celebrate anytime".
it would be a lie if i say i totally believed in what was said. yet sometimes, it was good to give a try.
the entire project grew into a space that it took a year with 15+ round presentation
until all of us were drained and we ended up switching to a trial campaign instead,
which i believed it was the right move for such new product.
ECD was totally buying. AD couldn't stop complimenting about it.
in a moment i thought it was such a pleasure to carry it to life.
a non-alcohol beer positioning itself as a CSD.
the territory was required to tap in was: "now you can celebrate anytime".
it would be a lie if i say i totally believed in what was said. yet sometimes, it was good to give a try.
the entire project grew into a space that it took a year with 15+ round presentation
until all of us were drained and we ended up switching to a trial campaign instead,
which i believed it was the right move for such new product.
THE QUESTION
client thought it would be much more outstanding to use a virtual KOL instead of those familiar faces.
yet, let's be honest. it's easier said than done. people love their KOLs for a reason and it hardly could be changed in a short time.
yet, let's be honest. it's easier said than done. people love their KOLs for a reason and it hardly could be changed in a short time.
so i thought,
if it's so desperate to build a hot face,
do we ever need one?
do we ever need one?
or, this celebrator could be anyone.
THE ANSWER
we've know so many artists without knowing their faces.
we still love them.
we still love them.
introducing,
0.0
cheerleader
(CHEER THỦ VÔ DIỆN)
HYPE UP
LAUNCH
after, there was no after. the idea did not survive as it looked like terrorists.
with credits to,
ECD: Paolo Garcia
art department: Thao Nguyen, Vien Tran
copywriter: Nghia Tran
account management: Thanh Vu, Anh Nguyen
strategist planner: Tim Denley, Nhien Truong
ECD: Paolo Garcia
art department: Thao Nguyen, Vien Tran
copywriter: Nghia Tran
account management: Thanh Vu, Anh Nguyen
strategist planner: Tim Denley, Nhien Truong
