MY CREATIVE INK
this project was huge. i mean, globally.
despite its global heritage, there must be a clear portrait that Heineken is a cultural-adapted wherever
it goes in every of idea that we proposed.
the idea was unrealistic, i know. why was it in my portfolio then? i guess i watched too much of Alice in Borderland
and decided to make the most of it. without knowing that, resource constraint made me drained and eventually collapsed physically and mentally across
despite its global heritage, there must be a clear portrait that Heineken is a cultural-adapted wherever
it goes in every of idea that we proposed.
the idea was unrealistic, i know. why was it in my portfolio then? i guess i watched too much of Alice in Borderland
and decided to make the most of it. without knowing that, resource constraint made me drained and eventually collapsed physically and mentally across
"150 years of good times.
one way or another."
one way or another."
GLOBAL IDEA
Heineken Vietnam wanted things against its headquarters,
that was the reason this idea didn't survive no matter how much i/we had pushed for it.
that was the reason this idea didn't survive no matter how much i/we had pushed for it.
LOCAL FINDINGS
Heineken is being called and enjoyed differently across 192 countries.
for their 150 years ceremony, the job is pretty simple: glorifying how Ken-people have enjoy their favorite drinks their ways.
for their 150 years ceremony, the job is pretty simple: glorifying how Ken-people have enjoy their favorite drinks their ways.
THE ENGAGEMENT
THE FESTIVAL
Heineken has been famous for organizing massive music concert, called it "best in show" that they were always proud of.
and because of that, client wanted something else... still a big event, but something else.
and because of that, client wanted something else... still a big event, but something else.
so we decided to bring all their 5 platforms into one place to shape its 150 year celebration.
yes, a concert.
yes, a concert.
with credits to,
ECD: Chandu Rajapreyar
art department: Marvin Ramos, Fa Fah, Raven Ngo, Eddie Phan
copywriter: Chau Huynh
account management: Tracy Le, Van Anh Pham, Vy Dang
strategic planner: Nhien Truong, Tim Denley
ECD: Chandu Rajapreyar
art department: Marvin Ramos, Fa Fah, Raven Ngo, Eddie Phan
copywriter: Chau Huynh
account management: Tracy Le, Van Anh Pham, Vy Dang
strategic planner: Nhien Truong, Tim Denley
