#symphonywithintheprestige

MERCEDES TEST DRIVE EVENT

MY CREATIVE INK

AND HOW I PUT IT INTO WORDS

i received an emergency call from an ex-colleague, asking for help on a freelance job — a test drive event concept with Mercedes.
it wasn’t exactly an upper-hand offer; it was more like an SOS signal, since I’ve always been known as a creative who could sort out the unconventional.

6 months before being pulled into this brief, I had stumbled into an Art & Culture Event Planning course with a former mentor from 2015, who had been pursuing her event planning career for over a decade, carrying quite a rich portfolio under her belt.

and 6 months before that, a collaboration with District Eight happened, a luxury furniture brand fond of prestigious cross-cultural events — the kind of vibe they rely on to sell themselves. i was simply used to this atmosphere to be able to walk in audiences' shoes for Mercedes's brief.

everything happens for a reason.
we won’t ever know it until the dots connect naturally and the picture gets clearer.

that’s why I could survive this brief — despite the entire Creative & Media Planning department of Golden Communication rejecting it, out of fear of change and the unknown, i suppose.

thank you, then.

we don't want just another test drive, we aim to create memories and spark emotions through curated sensations
– allowing participants to step into the prestige lifestyle, not as observers, but as protagonists of the story we want to tell
that they couldn't stop bragging about.

VISUAL IDENTITY & EVENT PRINCIPLES

TEST DRIVE EXECUTION

HO CHI MINH

mass +
business + finance media

PHU QUOC

automotive +
tech media

HUE

lifestyle +
kols +
luxury media

MEDIA NARRATIVES

with credits to,
art department: Hai Vu, Henry Nguyen, Tuan Nguyen
account management: Phong Doan
media planner: Nga Bui
event coordinator: Johnny Le, Anh Tran, Cuong Nguyen, Kane Tran, Binh Nguyen

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