MY CREATIVE INK
i received an emergency call from an ex-colleague, asking for help on a freelance job — a test drive event concept with Mercedes.
it wasn’t exactly an upper-hand offer; it was more like an SOS signal, since I’ve always been known
as a creative who could sort out the unconventional.
6 months before being pulled into this brief, i had stumbled into an Art & Culture Event Planning course with a former mentor from 2015, who had been pursuing her event planning career for over a decade, carrying quite a rich portfolio under her belt.
and 6 months before that, a collaboration with District Eight happened, a luxury furniture brand fond of
prestigious cross-cultural events — the kind of vibe they rely on to sell their products.
prestigious cross-cultural events — the kind of vibe they rely on to sell their products.
everything happens for a reason.
we won’t ever know it until the dots connect naturally and the picture gets clearer.
that’s why i could survive this brief — despite the entire Creative & Media Planning department
of Golden Communication rejected it, out of fear of change and the unknown, i guess.
we won’t ever know it until the dots connect naturally and the picture gets clearer.
that’s why i could survive this brief — despite the entire Creative & Media Planning department
of Golden Communication rejected it, out of fear of change and the unknown, i guess.
thank you, then.
EVENT NARRATIVE & KEY HOOK
i didn't want just another test drive, i aim to create memories and spark emotions through curated sensations
— allowing participants to step into the prestige lifestyle, not as observers,
but as protagonists of the story we want to tell that they couldn't stop bragging about.
— allowing participants to step into the prestige lifestyle, not as observers,
but as protagonists of the story we want to tell that they couldn't stop bragging about.
VISUAL IDENTITY & EVENT PRINCIPLES
TEST DRIVE EXECUTION
HO CHI MINH
mass +
business + finance media
business + finance media
PHU QUOC
automotive +
tech media
tech media
HUE
lifestyle +
kols +
luxury media
kols +
luxury media
MEDIA NARRATIVES
with credits to,
art department: Hai Vu, Henry Nguyen, Tuan Nguyen
account management: Phong Doan
media planner: Nga Bui
event coordinator: Johnny Le, Anh Tran, Cuong Nguyen, Kane Tran, Binh Nguyen
art department: Hai Vu, Henry Nguyen, Tuan Nguyen
account management: Phong Doan
media planner: Nga Bui
event coordinator: Johnny Le, Anh Tran, Cuong Nguyen, Kane Tran, Binh Nguyen
