OUR CREATIVE INK
in the thematic proposal of Friso under the growing up together naturally platform, my never-been-a-mom ECD wrote:
"when you become a mom, the world becomes new again.
green is no longer just the color of the leaves, but it’s also your baby’s favorite and can bring a smile to his face.
going to the beach is also new again because you have to over-prepare and you get to hear his giggle when the wave hits.
sleep pattern of yours both will also be new. family diet will also be new...
going to the beach is also new again because you have to over-prepare and you get to hear his giggle when the wave hits.
sleep pattern of yours both will also be new. family diet will also be new...
when they grow, you grow."
the campaign hashtag itself carries a double meaning:
thanks to you, I've become a new person + because of you, I do something new.
thanks to you, I've become a new person + because of you, I do something new.
WHAT WAS APPROVED
WHAT WAS BEHIND
the execution was passed to another agency. you can see their approved work here.
EXECUTIONAL TREATMENT
THE REMAKE & ITS STORY
i didn't like the fact that our idea was executed by another agency we were in collaboration with.
but yes, that's business.
but yes, that's business.
so i decided to put things together forming a so-called music video with the silently-borrowed beat from Kien Trinh and the over-excited participation of my daughter.
during the pandemic, i didn't have the luxury of time, or illustration skills, or a partner-in-crime, so i used my daughter's paintings directly,
with the sponsors of keynote, iMovie and remove.bg.
with the sponsors of keynote, iMovie and remove.bg.
english subtitle, here.
with credits to,
ECD: Tien Bac
sr. art director: Chinh Nguyen
account management: Anh Vo
strategic planner: Sajju Ambat
ECD: Tien Bac
sr. art director: Chinh Nguyen
account management: Anh Vo
strategic planner: Sajju Ambat
