MY CREATIVE INK
what do you talk about when you talk about Tet?
apricot flowers. lucky money. family gathering. bánh chưng. bánh tét. thịt kho tàu. dưa hành. chả giò.
apricot flowers. lucky money. family gathering. bánh chưng. bánh tét. thịt kho tàu. dưa hành. chả giò.
it’s clearly said. Tet is all about eating from one table to another.
it's just so true so naked, just like the fear of having your heavy stomach poked out from your shirt on the first day of the year.
or giving a heavy 'no' to what your mom has spent 5hrs to cook.
it's just so true so naked, just like the fear of having your heavy stomach poked out from your shirt on the first day of the year.
or giving a heavy 'no' to what your mom has spent 5hrs to cook.
hence, my partner and i carried on the production all by ourselves.
13hrs of ppm.
a whole weekend running extra miles in our head to commit a 15hr shoot.
twice changing music composer.
9 times doing voice recording with 6 voice talents.
and so many twists and turns that urged me to grow a pair of stronger shoulders.
13hrs of ppm.
a whole weekend running extra miles in our head to commit a 15hr shoot.
twice changing music composer.
9 times doing voice recording with 6 voice talents.
and so many twists and turns that urged me to grow a pair of stronger shoulders.
WHAT WAS APPROVED
WHAT WAS BEHIND
TEA+ isn't a weight-loss drink though.
but it can wipe your guilt away and make your problems smaller.
but it can wipe your guilt away and make your problems smaller.
client first wanted an idea that could shake the market during Tet season and own the Tet dining table.
we presented an MV to client, and got shouted at...
with credits to,
ECD: Tien Bac
sr. art director: Chinh Nguyen
account management: Truc Le, Dung Le
strategic planner: Lam Ung
agency producer: Kane Tran, Tina Nguyen
production house: May production
ECD: Tien Bac
sr. art director: Chinh Nguyen
account management: Truc Le, Dung Le
strategic planner: Lam Ung
agency producer: Kane Tran, Tina Nguyen
production house: May production
